Web Design and Managed Internet Services for small and medium sized businesses.
The Internet is innovating at break neck speed. Start your new online strategy with a fresh approach by reaching your customers on the media device of their choice.
Progressive DesignUser experience (UX) design, providing access to the basic content and functionality of a web page, using any browser or Internet connection. An enhanced version is available to those with the latest versions of browser software.
Rich Snippets (Microdata)Optimizing a Web page for search engines by marking up the HTML code to improve the display of search results. Using microdata enables search engines to understand the type of information on web pages, making it easier for users to find the web pages they are looking for.
Responsive DesignWebsites that respond to the user´s screen size, platform and orientation. Eliminating different designs and costly development for each new device that comes to the market.
My Goal as a Web Developer
ProWeb Innovations, founded in 2007, has brought Managed Web Services to the small business industry. My one–on–one management solution fulfills all possible needs associated with designing, building, and managing a business–class web site at a price the small business owner can afford.
My Mission Statement is simple: to make professional managed web services available to all small, and medium size businesses through the use of new Web Development technologies—(e.g. HTML5 and CSS3). By providing outstanding, affordable managed web services to these companies, they will be able to compete with and surpass much larger corporate competitors.
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What it takes to get you to the top of Search Engine Results Pages
HTML5 and CSS3 Coded Websites
HTML5 is quickly becoming the new standard of markup language for building websites. With all the cutting–edge features it provides, developers are able to create apps and websites with better features, speed, and performance. HTML5 applications enable users access across a wide array of devices. Multimedia is now able to play using modern browsers without the use of plugins—(e.g. Flash).
CSS3 now gives developers the tools to style one website for all sizes of displays by using media queries. There´s no need for multiple versions of a website, that may be seen as duplicate content. Some of the new tools available are transitions, transforms, importing custom fonts, animations, gradients, and multiple backgrounds. All of which translates into reduced development costs because there is less need to work in PhotoShop.
Search Engine Optimization (SEO)
Before hiring an agency to perform SEO be sure to check their credentials. Much has changed within the past two year in regards to optimizing your website for search engines. Google´s two most recent algorithm changes, Panda and Penguin, have leveled the playing field for small businesses with a limited budget for their online marketing strategy. Panda has targeted websites that provided poor user experiences, and Penguin took aim at backlinks from unrelated websites. The focus now is on creating content that is knowledgeable and useful to the user.
SEO basics include:
- Review site content and structure
- Technical advice on website development, (e.g. hosting, redirects, error pages)
- Content development
- Strategically align business goals to website
- Keyword research
- SEO content training
- Expertise in local geographies
Online video usage has become a primary component for evaluating a website used by Google, Bing, and all other search engines. In addition to hosting videos on video sharing sites, e. g. YouTube, Vimeo, Viddler, displaying and optimizing them for search engines has become an important strategy for getting websites, and landing pages to the top of search engine results pages.
Once a video has been produced, it can be used for multiple marketing strategies. That´s why ProWeb Innovations has formed a partnership with EVTV, a video production, and creative design company. Find out more about our services.
Web analytics is the collection and measurement of Internet traffic data and the practice of creating custom reports for the purpose of understanding and optimizing web properties. By creating Goals and Events in HTML code, in–depth reporting may be performed on the paths a user may take before conversions or abandonment.
Google and Bing both offer free analytics tools that help to estimate how traffic to a website changes after the launch of a new advertising campaign. It helps gauge traffic and trends which are useful for marketing research. Web analytics not only provides information about the number of visitors or page views, but also important metrics for:
- Frequency and Recency of visitors
- Engagement: how much time a user spends on the site
- Location: drilled down to Continent, Sub Continent, Country, City
- Browser and OS
- Mobile: whether a user used tablet or smart phone
- Custom User Defined Variables
Content Management Systems Setup and Training
The most popular content management systems (CMS) are open source programs that allows users to publish, edit and modify content, as well as maintain their website from a back–end interface without the knowledge of HTML programming language. Advantages of learning a CMS include not having to contact Web Developers to initiate costly updates to landing pages, publish a blog post, or to start a marketing campaign when the conditions are right.
Some of the most popular CMS´s are:
- Moveable Type