Search Engine Optimization Audit and Website Review
ProWeb Innovations is offering a free SEO Audit for five pages in existing websites, or a website in the planning stages. Within the last two years search engines have made major changes to their algorithms, including the much publicized Panda, and Penguin updates by Google. Now is a good time to review your past search engine optimization tactics to ensure your website is compliant with new rules, and for the future of your content marketing strategy.
- Check URL For Broken Links
- Check Title Page For Keywords
- Page Meta Description Tag
- Website Key Performance Indicators
- Check Heading Tags For Keywords
- Call To Action
- Clear Navigation Structure
- Use of Video or Images
- Social Sharing
- Internal Links and Anchor Tags
- Page Speed Performance
Check URL For Broken Links
Using link checking tools, we will analyze all out–going links to ensure your website does not receive any 404 error messages that will slow down the loading of the web page, and increase bandwidth.
Check Title Page For Keywords
Once we have established the keywords targeted by the web page, we´ll review the Title tag to ensure proper placement of the keyword.
Page Meta Description Tag
We will review the URL´s Meta Description tag, for the proper length and content. The Description tag is what will show up on a Search Engines Results Page (SERP). It needs to grab the users eye and be clever enough to make them want to click through to your landing page.
Website Key Performance Indicators
Does the website align with the overall goals of your business? We can check to see if Goals, or Events are set up using tags to analyze your desired outcome from visitors to your website.
Check Heading Tags For Keywords
H1 and H2, commonly called Heading tags will be examined for keywords. When search engines crawl your website they inspect these tags to gain a better understanding of what the page is about.
Call To Action
Every web page should contain a clear Call To Action (CTA). They need to be positioned properly, stand out from the rest of the page, and give the user a clear idea of what happens once they click on it.
Clear Navigation Structure
Use of Video or Images
Can your marketing message be conveyed with images or video? Users are more likely to be attracted to images, or watch a short video than read all the content on the page.
Are Social Sharing buttons clearly defined for a user to easily share with friends. One of the most important features for SEO in the future will be the amount of shares you receive. Reports show that there is a direct correlation between the number of social shares and inbound links.
Internal Links and Anchor Tags
In addition to the Navigation Menu, it´s important to link to internal pages on your website, or specific sections using the Anchor tag. Search engines will use your internal links to determine what your page is about.
Page Speed Performance